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This article focuses on the development strategy of intelligent and connected vehicle in American, to guide the development of China. The intelligent and connected vehicle is considered as a significantly important development direction of automotive industry, thus American government design different measures to encourage automobile makers and suppliers to research and test, or cooperatively study...
In recent years, the independent brands of Chinese car industry have sprung up. Some not well-known companies now has taken up the banner of national brands, such as CHERY, GEELY, BYD. Brand is guarantee of performance, quality and service, and it is based on the market. At present, there are nearly 200 well-known trademarks across the country. However, trademarks of automobile accounts for only 12...
International strategy is one of the most important decisions for automotive corporations nowadays. With the spread of financial crisis, there is substantial decline of auto sales. Meanwhile, financial crisis has also brought opportunities for Chinese automotive corporations to improve core competence. The article presents the current international conditions of Chinese automotive enterprises. EFE...
International entrepreneurship strategy is one of the most important operations of manufacturing industry nowadays. World Automotive enterprises all accelerate their international entrepreneurial process. Chinese automotive enterprises have also entered the international market actively. By reviewing Chinese automotive enterprises present situations, the authors put forward international entrepreneurial...
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