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The emergency ordering plays an important role in the practical prouction and sale, and the newsvendor problem with advertising decision provides an important means to examine how operational problems interacts with marketing issues to influence decision-making at the firm level. When a newsvendor faces stochastic advertisement-sensitive demands, he has to make the advertising and inventory decisions...
The classic newsvendor problem is to make a single - period procurement decision of a single product under stochastic demands. The newsvendor problem with advertising decision provides an important means to examine how operational problems interacts with marketing issues to influence decision-making at the firm level. When a newsvendor faces stochastic advertisement-sensitive demands, he has to make...
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