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Data Mining (DM) is a knowledge discovery process by using statistical theory and artificial intelligence algorithms, the application in business and other areas have started. This article focuses on the general DM technology and its application in the operations of supermarket, especially discusses the specific use of DM in the process of customer relationship management (CRM).
This paper, through the introduction of data mining technology, focuses on expatiating on the working methods of data mining technology and analyzing its basic steps. Furthermore, combining with the corporate marketing practices as well as citing the case description, the paper explores the applications of data mining technology in customer relationship management.
The CRM system of postal enterprise stored amount of data, including customer-based information, transaction record, business type, sub-office etc. But it cannot provide the comprehensive analysis for customers. According to the CRM system actual demand of postal enterprise, by analyzing the old model, we provide the architectural model of data warehouse based on CRM and determine customer-centered...
Based on customer relationship management theory, software engineering theory, data mining technology, according to the characteristics of small and medium-sized enterprises of wholesale and retail, I designed the system structure of the small and medium-sized wholesale and retail enterprises CRM(SMS-CRM), focused on applying of data mining and establishing customer analysis system of sell business,...
Customer relationship management (CRM) , is a sort of solution intends to promote its market competition through customer management, which is the highlights for the current enterprise management. This article carries out research binding data mining technology with customer segmentation theory in aviation freight. With the segmentation in freight customer and connection with mining theory , the article...
With the popularization of e-commerce in recent years, customer relationship management (CRM) has gained much attention. Many companies have initiated projects to improve on customer orientation and plan the implementation of CRM systems. Among the desired benefits are increased customer satisfaction and retention by providing personalized products and value added services. With the aid of data warehouse,...
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