The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Data mining (DM) is the extraction of hidden predictive information from large databases that has becoming a powerful new technology with great potential to help companies to focus on the most important information in their data warehouses. A predictive model makes a prediction about values of data using known results found from historical data where the best possible outcome based on the previous...
Social networks have generated great expectations connected with their potential business value. The purpose of our research is to present that even a rudimentary application of data mining techniques can bring statistically significant improvement in marketing response accuracy throughout the virtual community. In our test the C&RT (classification and regression tree) approach was used to generate...
Fast and efficient delivery of targeted and personalized advertisements has become a staple in E-commerce. The field of market research targeting in online environments has seen extensive research on the topic of customer targeting, but most of the information detailing the process of profiling is closely guarded by the industry. Much of what is available tells that information such as cookies and...
CRM is the process of controlling efficient, cost-effective flow knowledge to individual customerspsila requirements, and interaction with customers through channels for the purpose of escalating the customerpsilas lifetime value. In other words, product is the core business process of traditional marketing, while customer is the core business process of CRM. The former is concerned with which product...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.