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Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 62 popular industries,...
Sentiment analysis is one of the fastest growing areas which uses the natural language processing, text mining and computational linguistic to extract useful information to help in the decision making process. In the recent years, social media websites have been spreading widely, and their users are increasing rapidly. Automotive industry is one of the largest economic sectors in the world with more...
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