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In order to adapt to new competitive environment, enterprises will adopt modular customization of production patterns. Through analysis of the modular customization theory and the competitive priorities theory, this paper proposes the theoretical hypothesis of the relationship between competitive priorities and business performance in the modular customization. On the basis of International Manufacturing...
In order to effectively increase the value of customer equity of telecommunications enterprises and cultivate the enterprises' core competitiveness, this paper, based on the theory of customer equity management, built a four-dimensional model for the affecting factors of customer equity of telecommunications enterprises through introducing customer's potential equity, and adopted the structural equation...
This text follows the study idea of Resource-Based View, believes that internal resource enterprises possesses will exert an influence on competitive advantage of enterprises. At the same time, this article adds consideration to external environment, then establishes the study mode. This article empirically tests the hypotheses using the structural equation model, based on surveyed data collected...
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