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The advent of globally distributed computing services and network access allows ‘big data’ on consumption to be used to model, explain and predict consumer behavior at resolutions that range from individual cities to whole countries. Given access to suitable infrastructure, the most significant challenge is to create conditions under which ‘Data Scientists’ may access and manipulate the required data...
The 2??e10 experimental method is conducted in the paper to research the consumers' difference on owning wishes , loyalty card acquiring method preference and promotion effect of loyalty card between famous brands and non- famous brands. The result of the research is as follows: the consumers' loyalty card owning wishes of famous brands is stronger than that of non-famous brands; the preference of...
Setting in the background of global economic fluctuation, the relationship between E-business of commercial bank and consumer behavior is a new issue in China. At the present, the profit of commercial banks in China mainly comes from traditional business (deposit and loan business), showing a great gap in the development of intermediary business when compares with banks abroad in developed country...
Given the inadequate understanding of the consumer's role in channel power theory, the authors propose the influence of consumers' purchase behaviors on the power structure in the manufacturer-retailer relationship. Specifically, the brand loyalty and store loyalty of consumers have direct influence on the power structure.
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