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Although the mobile shopping is convenient for our daily life, some people still discontinue their usage of mobile shopping approach even they already have the experience. The purpose of this study is to understand the factors of mobile shopping continuance. With the survey method, 500 college students of mobile phone users were surveyed and 244 effective questionnaires were obtained for survey analysis...
This paper studies the factors of affecting consumers' satisfaction in BtoC E-commerce. The factor model of satisfaction is constructed on the basis of theoretical research and china's reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers' satisfaction.
Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention...
This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention...
This paper presents empirical evidence intended to compare consumer acceptance of mobile payment systems use in comparison to other traditional online payment systems such as PayPal and conventional Credit Card methods. The study used attributes from the literature that were reported as success attributes for online payment systems. The scales used to measure these attributes were adapted for experimental...
The paper presents a hierarchical construct PLS structural equation model to analyze mobile advertisement acceptance. Hypotheses are established and tested about the hierarchical structure and the effects of the factors that precede consumers' behavioral intention to accept mobile advertisement. The results suggest that valuable content and trust in advertisers are key predictors of mobile device...
Lack of trust in mobile brokerage service is a primary reason why many investors do not conduct trading in mobile environment. This study propose a model of initial investor trust in mobile brokerage service and consider the effect of six antecedent variables on shaping an investor initial trust and intention in mobile brokerage service. The six variables are perceived ubiquity, service compatibility,...
User considerations are the major factor for the proliferation and increased acceptance of mobile commerce applications. Therefore, mobile service quality is influenced by the service provider's awareness and readiness to fulfill user expectations. This paper suggests an approach for assessing the qualitative parameters that characterize electronic services provided through mobile devices. It is based...
Due to its potential to drive the next wave of e-commerce, mobile commerce has attracted much attention from both practitioners and researchers. In this paper, we develop a theoretical framework to study the adoption and use of m-commerce from the information processing perspective. Based on the information processing framework, we propose that the fit between the information processing need of m-commerce...
This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (dasiaperceived credibilitypsila) and two resource-related constructs (dasiaperceived self-efficacypsila and dasiaperceived costpsila) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically...
With the rapid development of mobile communication and the proliferation of mobile terminals, multimedia mobile business (MMB) is proposed and becomes a hot point of the research. 4G networks where the bandwidth wonpsilat be the transmission bottleneck will provide powerful support to MMB. As an important part of 4G, MANET is not capable of providing MMB because of the varying wireless channels, so...
The emergence of new retail channels such as the mobile commerce creates requirements for new payment instruments to enable feasible and convenient transactions in these channels. The objective of this study is to explore security services when the subscriber makes a payment by mobile device. This study regards the security services as authentication, access control and communication and analyses...
Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features...
Mobile service providers often invest heavily on attracting new customers. If these new customers cannot be transformed into loyal ones, service providers will bear great loss. To improve user repurchase behavior, service providers can take measures to directly promote user repurchase on the one hand. On the other hand, they need to curb users' switching behavior. From these two perspectives, this...
This study uses the technology acceptance model (TAM) and trust to examine the factors that influence the subscription to mobile services. Using data collected from mobile phone users in China via questionnaires, a total of 220 completed surveys available. We analyzed the data using structural equations modeling. We find that perceived usefulness, perceived trust, and perceived service cost affect...
Reliability of Web services is an important problem for developing electronic business applications. However, when the number of service requests become very huge it is hard to guarantee the availability of a service. In this paper, a novel approach for reliable Web service provisioning based on mobile agent and resource discovery technologies is proposed. In our approach, new service can be appropriately...
We developed a quality of service (QoS) management system to support service level management (SLM) for global enterprise services. The QoS management system is integrated with one of our enterprise services in a preproduction system, an identical system as the production system but in a test environment. Lab experiments showed that our integrated solution helps global enterprise services to better...
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