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This paper, based on the literature review and the trust theory, makes an empirical investigation and analysis in the context of today's internet and e-commerce in China. It researches influencing factor of the online public praise relating to behavior patterns about participants on the virtual platform in the case of different types of commodities. Experimental results show that the communicator's...
Business-To-Business (B2B) electronic-auction (e-auction) has become a popular tool in the business transaction process. However, there are several reasons that cause companies in Taiwan to be reluctant in using this tool. In this empirical paper, it provides a more distinctive direction to enhance the benefit and operational efficiency when seeking the use of e-auction. The obstacles for applying...
This paper investigates the factors that affect consumer's online purchase intention. Proposed the research model and hypothesis. The proposed model was empirically tested using data collected from a survey of online consumer in Shanghai. Empirical data from structural equation model analysis reflects perceived ease of use positively affects perceived usefulness. Perceived usefulness, compatibility...
Trust is a fundamental concern in large-scale open distributed systems such as multi-agent systems. It lies at the core of all interactions between the entities that have to operate in such uncertain and constantly changing environments. In this paper, an approach is developed for the evaluation of trust using fuzzy reasoning. The approach takes different trust sources into account, thereby minimizing...
This study develops an integrated model of trust, open-mindedness, knowledge application and organizational performance. We analyze the model using a structural equation model approach, and 208 manufacturing and service firms in China are selected as the samples of this study. The results conclude that: (1) Trust is positively relative open-mindedness; (2) Trust is a function of its knowledge application;...
Web site usability works have been mainly descriptive and lack a marketing perspective. For this reason, we find necessary to focus the attention on this aspects and its effects on consumer trust and satisfaction. By mean of empirical analyses, such as structural equation models, partial least squares technique and t-tests methodologies it is confirmed the impact of usability on satisfaction and consumer...
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