Serwis Infona wykorzystuje pliki cookies (ciasteczka). Są to wartości tekstowe, zapamiętywane przez przeglądarkę na urządzeniu użytkownika. Nasz serwis ma dostęp do tych wartości oraz wykorzystuje je do zapamiętania danych dotyczących użytkownika, takich jak np. ustawienia (typu widok ekranu, wybór języka interfejsu), zapamiętanie zalogowania. Korzystanie z serwisu Infona oznacza zgodę na zapis informacji i ich wykorzystanie dla celów korzytania z serwisu. Więcej informacji można znaleźć w Polityce prywatności oraz Regulaminie serwisu. Zamknięcie tego okienka potwierdza zapoznanie się z informacją o plikach cookies, akceptację polityki prywatności i regulaminu oraz sposobu wykorzystywania plików cookies w serwisie. Możesz zmienić ustawienia obsługi cookies w swojej przeglądarce.
With a tremendous increasing of e-commerce service users and their visits of travel web sites, the author proposed a model that links these constructs as e-service quality, customer's satisfaction, affective trait, user's recommendation and complain and empirically tested it in e-service website settings. This study examines the relationship of two dispositional factors, positive and negative affect...
The influence path of relationship marketing on the transaction trust in e-commerce is discussed in this paper, with the net-shop reputation used as intermediate variable. Empirical analysis reveals that the communication and relationship investment in relationship marketing affect the net-shop reputation significantly, and net-shop reputation affects the network trust. Furthermore, the direct influence...
This study examined the antecedents and subsequences of trusting belief in C2C marketplace utilizing an integrated model, which posits that consumer-based and institution-based factors influence trusting belief in C2C marketplace, which further indirectly (mediated by the attitude) affect the willingness to participate in a C2C marketplace. Data were collected from respondents using questionnaire...
When consumer are shopping online, the information of web store is very important for them. For consumer, the web stores present their information in three forms: factual information, evaluative information and warranty information. This paper employs the field study in the C2C web store context to show that the information presentation has a positive effect on online trust and consumer's willingness...
Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention...
With the application of e-commerce, the consumption of diamond jewelry appears some new trends. Lots of consumers accept the shop on line more and more which with the price advantage. The research has found and explained the major influencing factors of the behavior that consumers buying diamond jewelry on line, which based on the theory analysis on influencing factors of the behavior that consumers...
Customer switching has become the critical success factor for company. The analysis and empirical research focus on behavior of showcase shopping of cyber prospects and verify the cyber transaction costs affecting customer behavior, and summarize the effective solution to transferring showcase shopping behavior into real cyber buying behavior of prospects. On term of transaction cost, the study is...
Customer loyalty is an eventful precondition of enterprise development. Many researches indicated that the customer satisfaction and switching costs are important predictors of the customer loyalty. However, few studies focus on the moderating variables between these relationships. This study focuses on the moderating effect of personal innovativeness to the relationship between customer satisfaction,...
Compared to traditional service, the characteristics of the customer behavior in electronic service are personalized demand, convenient consumed circumstance and perceptual consumer behavior. Therefore, customer behavior is an important factor to facilitate online electronic service. The purpose of this study is to explore the key success factors affecting customer purchase intention of electronic...
The growth of the World Wide Web gave birth to online businesses and with rapid changes in web technologies, Internet commerce is expected to grow. Despite the growth, many online businesses have failed. Thus, the quality aspects in developing Internet commerce application are very important issues to the success of customers experience initiatives. This review paper analyses the relevant literature...
The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation...
The paper presents a hierarchical construct PLS structural equation model to analyze mobile advertisement acceptance. Hypotheses are established and tested about the hierarchical structure and the effects of the factors that precede consumers' behavioral intention to accept mobile advertisement. The results suggest that valuable content and trust in advertisers are key predictors of mobile device...
It is significant to discover the impact of service recovery on the customer perceived justice and customer loyalty for the electronic commerce service firms under the network environment. Using factor analysis and regression analysis, this paper conducts an empirical analysis on the relationship between online service recovery and customer loyalty, and a model is built to analyze this relationship...
Online store is convenient than a physical store, but the development of China's Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. The trust put forward...
Virtual Community and E-commerce are both new research area which is becoming popular in IS academia. In most of research papers, virtual community and e-commerce are talked separately in different stream. Since many e-commerce websites contain a virtual community, we combine these two together to consider whether discussions in virtual communities can influence people's online shopping behaviors...
A new-product recommendation system supports users in making buying decisions. The method representing recommending results in accordance with users' preferences is one of the crucial technologies for persuading users to adopt the recommendations. A body of literature proposes technical improvements in recommendation systems (RS). However, the research that investigates users' behaviour toward adopting...
In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
Why you always buy something on a website, not on another. Whether does information presentation impact your decision? How to impact? At present, many attentions have been paid to it. In this study, we make some hypotheses about this problem, then in two business sites: "Amazon" & "Taobao", choose two commodities: books and clothing to do a survey, through online questionnaire...
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust...
Consumers' loyalty is essential to the enterprises' success in e-commerce. In order to find out which factors have impact on consumer loyalty, a literature review was employed using content analysis and a "7C" model of consumer loyalty in B2C e-commerce was built. Then we did an empirical research to prove the reliability of the model. A questionnaire wad designed and data were collected...
Podaj zakres dat dla filtrowania wyświetlonych wyników. Możesz podać datę początkową, końcową lub obie daty. Daty możesz wpisać ręcznie lub wybrać za pomocą kalendarza.