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Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of pre-purchase search, purchase related uncertainty and the...
By analyzing the online information environment and its impact on online consumer behavior, the paper explores the consumer's information cognize process, analyzes the factors such as perceive risk, value and trust which influence purchasing deciding behavior in e-business. The paper puts forward the conception of information preference and the frame of online consumer behavior based on the information...
With the fast development of IT, Internet Banking(IB) has become an important component of our daily life, and the research on IB consumer behavior has also become a hotspot in both theoretical and practical aspect. Based on TPB which analyze consumer behavior from atittude to behavior, subjective norm and perceived behavior control, the paper analyzed consumer's atittude to IB adoption(AIBA)'s determinants...
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