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We argue that it is significant for researchers and managers to clear define perceived risk in online apparel mass customization (OAMC) product development process. The purpose of this study is to investigate the benefit of web environment on the reduction of users' perceived risk. This study concludes consumers' perceived risk focused on OAMC sites at first. Then, following guidelines in risk literature,...
More and more E-Commerce's issues be studied these days, specially for the price promotion. Due to customers have different thinking process; their perceived value is different too. Some researches study the impact of consumer behavior by price promotion type or frequency, yet these researches seldom examine the mental processing before purchase decision making by the promotion factors. Mental simulation...
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