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With the rapid development of network, various kinds of e-commerce are also developing greatly at the same time. Apparel, a kind of fashion product, is highly suitable for e-commerce. Most apparel enterprises are becoming aware of the importance of developing e-commerce, and are gradually exploring different patterns for e-commerce. In this review, we illustrate the possibility of Apparel E-commerce,...
Book marketing is facing more and more serious problems towards satisfying both markets and readers' interests. This paper aims to clearly analyze the problems and also propose recommended solutions for that. The cognitive research model is established based on readers' cognitive psychology processes. Surveys and investigations were conducted to find out current situations and potential reasons. Finally,...
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