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This paper tries to give a more specific concept for mobile supply chain management, a detailed analyzes of the mobile supply chain management and the main idea, which uses a developmental perspective to summarize the background of mobile supply chain, describes its operation process, six basic functions and mode of administration. This article discusses the advantages of mobile supply chain management...
The purpose of this research is to provide an original reference framework capable of supporting the classification of Mobile marketing & service management initiatives, thus filling the current literature gap and constituting an initial common ground for future studies in the field. The model, resulting from the integration of a wide literature analysis and 229 in-depth exploratory case studies...
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