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Mass customization is a strategy adopted by organizations in order to offer customized goods and services to customers. The understanding of customers' preferences and their demands for personalization about one product or service and then translate it to the product design & research team is a key point to make mass customization strategy work. In this context, information technology (IT) can...
Today, managers have to evaluate their firm's readiness for mass customization to successfully utilize their knowledge and understanding of the firm and its customers in order to achieve superior performance. In this paper we propose a managerial framework for firm profiling which offers the strategic shift toward mass customization concept. The framework focuses on five general dimensions, most of...
The flexibility of manufacturing system in mass customization (MC) requires high initial investments, as well as the technologies of information collection and data processing does. To some extent, the bigger scope of customization induces the higher customization cost. We build a game theory model to test the below variables: customerspsila heterogeneous preference, scope of customization, customization...
The performance of the positioning of customer order decoupling point (CODP) directly determines the supply chain lean degree. Focused on its positioning, basic characteristics of CODP upstream and downstream are analyzed. Based on multi-objective, consisting of product function, manufacturing cost and lead time, the positioning of CODP decision-making model is constructed. The entropy technology...
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