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Keyword auctions were widely used by search engines to sell the advertisement on the result pages. To date, the most widely used auction mechanism is wGSP (weighted and generalized second-price). This paper presents an optimal pricing strategy under wGSP for advertiser to bid keywords for their websites. In brief, the
The Net and Web technologies effectively and efficiently accelerate secure e-commerce transactions by reducing what is known as the Total Cost of Ownership (TCO) for commercial activities that a business normally incurs. Businesses choose a keywords advertising that best describes their main Web pages. The pages are
This paper proposes a mutual detection mechanism between spam blogs and keywords for filtering spam blogs from updated blog data. Spam blogs are problematic in extracting useful marketing information from the blogosphere; they often appear to be rich sources of information based on individual opinion and social
, for example) don't even enable keyword searches on their sites. The Web's increasingly dynamic nature complicates searching. New pages created on the fly using personalization information, and even static content, with dynamically inserted sidebars, navigation bars, advertising and commentary, can present a rapidly
similar product images on shopping websites, ranking product tags by text aggregation, and re-search textual items consisting of semantic meaningful tags to make a recommendation. In addition, users can choose automatically suggested keywords to reflect their intentions. Subjective evaluation has demonstrated the
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.