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This study uses a game-theory-based analytical model to examine the consequences of two markup pricing schemes, fixed-dollar markup and percentage markup, in a supply chain-to-chain competition setting with power imbalance between dominant retailers. Our results show that the equilibrium pricing strategy depends on the level of supply chain-to-chain competition. Specifically, if the level of supply...
In theory, the whole inventory cost on the supply chain can be reduced greatly by use of vendor managed inventory strategy. However, there is a great disparity in strength among the members on the supply chain, the weak member can be oppressed usually. It is hard for the weak member to get benefit, which lead him to exit from the alliance. Finally the supply chain is unstable. In this article, the...
With the development of global economic integration, competition between enterprises has evolved to competition between supply chains. It is not enough for enterprise to focus on supply chain performance of its own, because neglecting behavior of rival, decision often deviates from optimal strategy, which can result in failure in competition. We studied the price competition of two-echelon supply...
With the blooming emergence of value-added service in China telecom industry, the cooperation mechanism between mobile operator and service provider is urgently needed. In this paper, we propose a coordination mechanism based on quantitative analysis. First, we present the structure of one value-added service chain in China telecom industry. Then, we formulate the coordination mechanism between mobile...
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