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This article discusses the practice of public relations in the Arab World. It looks at the major problems it encounters such as misconceptions, confusion in tasks and prerogatives, lack of professional manpower, and the absence of a culture of democracy, transparency and public opinion. Public relations is still looked at as a tool for the organization to foster its image through public information,...
Although globalization urges corporations worldwide to pursue economic efficiency, culturally induced differences in corporate behavior persist in a globalized business world. This paper explores the behavior of Japanese corporations in this context. Interviews were conducted to investigate the internal decision-making process in major Japanese firms. Their outcome provides the basis for the following...
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