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Since the adoption of drug classification system in China, people have accepted self-medication gradually and the OTC market has come into well-managed and rapidly-developed period. However, the operation of the OTC market is in a state of disorder with furious and single-way competition. It has not formed a general, regular marketing and popularizing model. Under this background and with the issuing...
The purpose of this paper is to explore the relationship between emotional design and customer experience requirement for the good of product design innovation. According to the theories of kansei engineering established in product design, in combination with the principle of customer experience requirement, this paper analyzes the `Materiality-Spirituality' of customer experience and works out a...
Products identity is the core of product innovation. To maintain similarity between series products is the principal method to establish brand identity. It is the main problem that evaluation targets can not be quantitative expressed, which constraints objectivity and authenticity of the evaluation results. An intensive study on evaluation methods of the similarity of the products identity has been...
This study is based on ??user at the core?? of human nature to study the chemical product design of the spindle, the OHP by the general market for the subject matter of the projector, to explore the field of industrial design in consumer electronics products, ??the use of?? problem. The study found that by the terms of the duration of the project to test the operational problems as the definition...
Both the static and the dynamic game analysis show that the equilibrium outcomes depend on the judgment to the entrepreneurial risks information, for entrepreneur is the soul of business start-up, who obviously owns some private information advantage even while attracting investment from venture capitalist. And some empirical countermeasures, such as entrepreneurship information gathering, signaling...
Whether a business can make swift reaction to various markets needs become a crucial factor to gain excessive profit in intensive competition of speed economy. This article analyses the influences of speed economy cost system such as: normal and standardized cost system are not suitable for the calculation of individualized products. Cost information offered by traditional cost calculation method...
This paper revolves around the idea of whether successful and unsuccessful technologies can be differentiated from one another by observing the visibility of technologies in the business environment. We demonstrate that activity, represented by the visibility of the technology in media, could serve as an indicator of success. We carried out a bibliometric study in terms of technology life cycle indicators...
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