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Phishing is a type of electronic identity theft in which a combination of social engineering and website spoofing techniques is used to deceive a user into giving away confidential information with economic value. Phishing has flourished exponentially together with the expansion of the Internet. This flourish and the development of technology has not only benefitted Internet users, but also has enabled...
In this paper, we study the usability factors on two major mobile payment applications on two different service providers in Thailand. These two applications have a different unique selling point. One is a number one mobile phone service provider which is well known for excellent services and used to own by a formal prime minister. Another one is a famous bank which integrates technology into financial...
Mobile Business has extensive application prospects, and consumer participation is the key to the development of mobile business. In this paper, a model of factors affecting trust in mobile commerce is proposed. Through questionnaires and collected 310 valid questionnaires were carried out using SEM Analysis. Study confirms our model.
The past electronic service literatures have proposed that trust is strongly associated with attitudes toward services, and online purchasing behaviors. Trust is the cornerstone for a successful and lasting relationship with the customer it largely determines the customer's future behavior and loyalty towards the business. The main objective of this research paper is to investigate the relationship...
Even though internet banking service provides advantages for both customers and the bank, there is still a large group of customers refusing to use this service. So there is a need to identify the factors that determine customer acceptance of Internet banking service. This study based on the TAM, integrating trust perception and perceived risk to predict the user intention. And this study extended...
Knowledge about small firmspsila circumstances in the debt finance markets is unevenly dispersed. Since efficient debt markets depend upon bankspsila adequate knowledge to make investment decisions, the mechanisms by which knowledge is transferred become particularly salient. Using information richness and structural embeddedness theories, we examined knowledge transfer within this context. We used...
Financial sector is one of the business areas that have been most affected by the spread of Internet. Although millions of dollars have been spent in building online banking systems, reports have shown that potential users may not use the systems for various reasons. So there is a need to identify the factors that determine customer acceptance of Internet banking services. Based on the UTAUT model,...
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