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This chapter describes that ethos is probably one of the most important things a brand (and therefore a business) has; yet very few bother to market it. A brand is not defined by its logo but by what it does, and what it does is defined by its ethos. Brands are like people and no matter what clothes an individual wears, others will see that individual for what he/she is through his/her behaviour....
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.