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The aim of this paper is to provide a theoretical framework to analyze obstacles, challenges, and incentives which lead non-professional developers to design websites and produce information that are accessible to people with disabilities, and to describe the development of a reliable and validated instrument designed to test it. Results show that intrinsic motivation, self-efficacy, influence of...
On the basis of extant literature, we built a conceptual model of the relationship among Perceived Quality, Perceived Value, Satisfaction, Sense of Belonging and Usage, and proposed some hypotheses about the influencing factors of continued system usage in SNS. To test the hypotheses, we designed a questionnaire, and conducted a survey in Xidian University. We used SPSS13.0 to analyze the collected...
This paper focuses on the aspect of virtual community trust, combining the theory of Electronic word-of-mouth and Technology Acceptance Model, to develop a deeper understanding of how virtual communities influence consumer participation in online group-buying, and to extract the key factors that impact consumer willingness to participate in online group-buying. The research involves survey responses...
QQ group is a popular virtual community network based on QQ, an instant messaging system. To examine what factors contribute to college students experience of sense of virtual communities, 270 QQ group users were surveyed. The findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment were positively related to membership and influence. Perceived enjoyment and exchanging...
Since the explosion and popularity of learning virtual communities, Internet has increased as a new and important channel for undergraduate students to acquire necessary knowledge and efficient learning methods. Based on the empirical literature and the nature of virtual community, this study proposed a series of research hypotheses and a theoretical model. Studentspsila self-efficacy (computer self-efficacy...
This paper is designed to explore the relationship between knowledge sharing in virtual communities and consumers brand switching intention by empirical methods. The results show: brand use experience has no noticeable impact on consumers brand switching intention in virtual community environment; the degree of sharing through expectation, perceived product quality, perceived value and brand reputation...
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