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The downturn of the markets in the recent global economic crisis points to a need to question the current dynamics of the market system, a decade after the turn of the millennium. The inequalities with regard to the consumption of resources across world markets, the declared low satisfaction rates over what is offered in the marketplace, and the increasing skepticism with marketing practices are all...
Product-tracking technology is increasingly available to big players in the value chain connecting producers to consumers, giving them new competitive advantages. Such shifts in technology don't benefit small producers, especially those in developing regions, to the same degree. This article examines the practicalities of leveling the playing field by creating a generic form of tracing technology...
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