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This paper considers intermediation in a differentiated short-term housing market where heterogeneous agents may stay at a hotel or at one of several private hosts' properties, below or above hotel quality. The collaborative-housing market fails when agents' hidden actions are noncontractable. If expected liability is not excessive, a trusted intermediary can induce agents to exert first-best effort...
The study researched on the relationship between the enterpriser's charitable behavior and the purchase of the enterpriser's endorsement products. The results indicate that: Enterpriser could through the charitable behavior (donating money or time) to improve the purchase probability. The process is influenced by the moral identity of consumers' self-importance. As for low self-importance moral identity...
The advertising industry is one of the fastest growing industries after China's reform and opening up. The phenomenon of illegal advertisements in advertising industry has been growing show the impact of the normal order. To seek treatment strategy, first of all, we have to understand the root causes of it. From the special perspective of information economics, we analyzed the causes of illegal advertisements...
Our paper aims for studying the effect of entrepreneur spokesman' charitable behaviors on purchase likelihood. Empirical Studies demonstrate that: Entrepreneur's charitable behaviors significantly increase consumer's purchase likelihood by donating money or time. The positive effect of entrepreneur's charitable behavior is mediated by consumers' self-importance of moral identity (CSIMI). Specifically,...
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