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In service-oriented computing, software agents interact by requesting and providing services. Since providing a service incurs cost, uncooperative behavior dominates in the absence of an incentive mechanism. An economic model that describes interactions between individuals is the Helping Game. There, pairs of requester and provider are randomly matched. In various real-world applications in turn,...
In order to solve the problem of trust management in E-marketplace where asymmetric information exists between buyers and sellers, we propose a trade selection algorithm based on game processing in C2C environment in this paper. With the idea of rational expectation of economics, the selection of rational contracting parties is imitated, and a credit-scoring model is presented according to history...
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust...
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