The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Online reviews are becoming increasingly important for the diffusion of new products. Based on the content of online reviews on JD.com, the study utilizes the Latent Allocation model to identify the critical factors of interest to consumers and categorized them into two categories, namely, product quality and supporting service factors. Thereafter, we use the system generalized method of moments to...