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This study applied relationship life cycle concept and separated two stages including relationship development and relationship maintenance to derivate influence factors in each stage based on relative literature for relationship development. This study proposed a model which called “Relationship Hierarchy Structural Fuzzy ANP Model”, and apply this model to investigate and compare interaction, influence,...
Because of inadequate study of customer behavior, it is difficult to develop targeted marketing strategies and business models, which also blocks its global development. And this lack of market perception has already become the barrier of its global development. Given the above situation, this article adopts Structural Equation Model to explore how to improve the competitiveness of 3G M-commerce market...
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