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The Mobile Internet has become a first-class citizen of the Internet in many advanced countries. It is also increasing its broadband capabilities with the penetration of 3G. As increased penetration and bandwidth leverage mobile application business opportunities, it is important to identify methodologies for serving mobile-specific demands. Regularity is one of the important means of retaining and...
The mobile Internet is characterized by ??Easy-come and easy-go?? characteristics, which causes challenges for many content providers. Enclosing end users and increasing mind share of each service are crucial for service adoption. The 24-hour clickstream provides a rich opportunity to understand user's behaviors. It also raises the challenge of coping with a large amount of mobile web log data. The...
Mobile Internet becomes a first-class citizen of Internet in many advanced countries. As increased penetration leverages mobile application business opportunities, it is important to identify methodologies to serve mobile-specific demands. Regularity is one of the important measures to retain and enclose easy-come, easy-go mobile users. It is known that a user with multiple visits in one day with...
Penetration of the mobile Internet is increasing worldwide. It amplifies importance of mobile user behavior analysis in research and in industry. The author analyzed a volatile mobile data service based on an assumption that users who visit after a long interval within the same day have a high probability of revisiting the web site in the following month. This is based on a hybrid approach that combines...
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