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As a new commerce business activity, e-commerce is the key to the future economic growth. Customer trust is the survival and development issue for enterprises of electronic commerce, so evaluating customer trust rationally will be the key research. But the customer trust evaluation focus mainly on theoretical study, but less on the empirical analysis and quantitative research. This article finds out...
Service industries have played an important role in the world wide economy. The most important issue in service industry is to provide high quality service to make customer satisfaction. There are many quantitative and qualitative factors will influence the service quality of service provider. It is not easy to evaluate the quality of service alternative directly. In this paper, we use 2-tuple linguistic...
Data envelopment analysis (DEA) is a very useful approach to evaluate information technology (IT) investment efficiency, but the original DEA approach can only measure the IT investment efficiency on one specific stage when a multi-stage business process is present, and it cannot solve the problems of imprecise data. Thus, the paper improves the two-stage model of Wang and Cheng, proposes a two-stage...
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