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Despite the growth and commercial potential of instant messaging service, little is known about what factors create users' satisfaction with a particular service application. In this context, the major contribution is to examine the sources of users' satisfaction with WeChat official account. For this purpose, combining Information System Success theory, Theory of Reasoned Action and Technology Acceptance...
Downloading or buying mobile applications are becoming increasingly popular activities, which would seem likely to affect the daily life of human beings. However, little empirical evidence about the factors, which influence downloading of mobile application is available. This study examines the concepts of attitude, subjective norm and perceived behavior control with reference to the extended theory...
Based on in-depth study of trust concept and trust factors, this paper establishes a theory framework of influence factors of consumers' trust in mobile commerce, involving seven first-level factors and twelve second-level factors. A questionnaire on trust evaluation of mobile commerce is designed, and questionnaire data is collected through both online and offline ways. Using the collected data,...
A theory framework of influence factors of consumers' trust in mobile commerce is established. Then a questionnaire on trust evaluation of mobile commerce is designed, and reliability analysis and validity analysis on the trust evaluation scale are conducted respectively. Based on SEM, first-order confirmatory factor analysis is used to test the established trust evaluation model for mobile commerce,...
While the importance of tourist loyalty has been recognized by academic researchers for at least four decades, adequate tourist loyalty models have not been developed or validated. This study presents a tourist loyalty model of tourism mobile commerce and explores the relationship of service quality, tourist satisfaction, tourist trust and tourist loyalty. The structural model was tested on a sample...
Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention...
In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For...
Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features...
Mobile service providers often invest heavily on attracting new customers. If these new customers cannot be transformed into loyal ones, service providers will bear great loss. To improve user repurchase behavior, service providers can take measures to directly promote user repurchase on the one hand. On the other hand, they need to curb users' switching behavior. From these two perspectives, this...
This study uses the technology acceptance model (TAM) and trust to examine the factors that influence the subscription to mobile services. Using data collected from mobile phone users in China via questionnaires, a total of 220 completed surveys available. We analyzed the data using structural equations modeling. We find that perceived usefulness, perceived trust, and perceived service cost affect...
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