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As the undergraduate are the prosperous consumers in future, their consumption behaviours are important for the success of the online retailers. Recently the B2C and C2C of e-commerce has brought great benefits to the consumer and merchant. According to the theory of reasoned action(TRA) developed by Martin Fishbein and the theory of planned behavior (TPB) proposed by Icek Ajzen, a widely survey are...
According to the R-S mode, to solve terminal consumers easily fitting online in the B2C, C2C pattern e-business environment, it is necessary to provide a realtime interactive platform making fitting process visual. The system gets the data of custom body sizes to construct virtual fitting model through photos the custom uploaded. And then the model tries on different costumes and the system shows...
It is important to analyze the influence factors of customer values in order to provide a guideline of successful B2C. The purpose of this paper is to build up the evaluation factors of customer value and answer the following questions. First, what are key components of customer value in B2C companies? Second, what is the most important evaluation factor in current service level of customer value?...
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