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Currently, firms are trying to improve customer relationships by investing in CRMstrategies to gain a competitive advantage and influence consumer behaviour. The currentstudy contributes to attenuate a gap identified in the literature, namely the lack of anintegrated conceptual model that assesses the effect of a combined implementation of thedifferent dimensions that compose a CRM strategy, respectively,...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.