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The e-commerce markets make it easier for buyers to purchase products from distant seller, but the lack of the conventional ways to assess the quality of a product may brings on the cyber 'lemons' problem. This paper builds the equilibrium model between e-commerce and traditional marketplaces. This paper concludes that if 'lemons' problem persists in both two marketplaces, a sub-optimal equilibrium...
At present, more and more people use the Internet to transact. In order to be successful transactions, it is need to establish a certain trust relationship between people In order to manage the trust relationship, trust model have been proposed. Based on the past trust model, a Dynamic Trust Model based on Perceived Risk is given in the paper. The perceived risk is divided into six dimensions under...
Information technology and the Internet have transformed business, but the transformation is not limited to conducting business online; it's also about integrating Internet and IT into every aspect of value creation, such as procurement, customer relations management and export. For the individual enterprise, e-commerce offers competitive advantages, including helping the enterprise perform value-chain...
Consumers pre-purchase information search is an essential part of consumers' online buying and decision making process. There are nearly 60 factors that have been found to have an influence on consumer pre-purchase information search. In the literature, uncertainty has been established as the motive of consumer search. Uncertainty is a concept that provides a theoretical frame to link online search...
In the paper, vague set theory is introduced into the study of e-commerce recommendation system to solve its quality problem. Vague set proposes true membership degree and false membership degree based on fuzzy set and can vividly express the uncertainty of the development of things. The existence of uncertainty of customer Behavior in the course of e-commerce provides a theoretical basis for the...
With a tremendous growth of online auction researches over the last several years, more and more scholars want to know what factors make individual bidders pay more or less for the same item in online auctions. Following the idea of e-commerce which considers traditional market and e-market as two separate markets, most of the researches focus on the factors of e-market. However, a customer exists...
The dasialemonpsila problem means the informational asymmetries resulted from the products quality uncertainty. It was suggested by the American economist George Akerlof (1970), who is one of Nobel Economics Prize laureates in 2001. The purpose of this paper is to analyze Internet consumer's behaviors under the cyber dasialemonpsila. This paper builds up e-consumer's behavior model that based on Akerlof's...
Witkey Business Model (WBM) has been known by more and more people, but there is less scientific research in this field. To comprehend this new business model, scholars and entrepreneurs need more scientific research about it. This paper present two main questions related with WBM has been brought forward in this paper: the first one is to find the reasons for which the task-posters solve their problems...
Credit risk evaluation decisions are important for the e-business due to the high level of risk associated with wrong decisions. The process of making credit risk evaluation decision is complex and unstructured. Markov chain is known to perform reasonably well compared to alternate methods for this problem. In this work, we describe this method and the case of a successful application of it to e-business...
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