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With the growing scale of online transactions, credit become more and more important, but the credit evaluation models of current c2c platforms are too simple and can not provide a compound credit evaluation to buyers. So it's not convenient for buyers to compare the target sellers. This paper analyzes the c2c platform in China and proposes an improved model. The improved model considers the total...
This article describes the evaluation index system of internet advertising effects from three main areas of communication effects, economic effects and social effects, and introduces the four evaluation methods, including comparative analysis method, the weighted calculation method of communication effects, the evaluation of contribution rate of coupling conversion, and the method of entropy two-base-point...
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