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In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
This study based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (dasiaperceived credibilitypsila) and two resource-related constructs (dasiaperceived self-efficacypsila and dasiaperceived costpsila) into the TAM to analyzing adoption behavior of mobile commerce (MC). The proposed model was empirically...
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust...
Finding how service recovery impact the customer loyalty is of great significance for e-commerce service enterprises. This empirical study uses factor analysis and structural equation model to establish a model explaining the relationship between online service recovery and customer loyalty. Data analyses prove that service recovery is consist of five dimensions: explanation, communication, policy,...
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