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Taiwan depends heavily on its tourist trade. The purpose of this study is to use the online platform of blogs to investigate whether emotional contagion, blog attraction and customer perceived value would affect the consumer's intent. The number of valid questionnaire samples is 312, and PLS is used to conduct linear structural equation model analysis. Research results show that blog attraction and...
In the era of knowledge-driven economy, self-management is becoming the main way of management. The precondition of carrying on self-management scientifically and effectively is to know the theory of self-management well and precisely. Many scholars are paying attention to the study of self-management. However, the research on dimensional structure of employee's self-management is limited. And the...
This study contended that the largest difference between continuance intention and general behavior intention depends on the existence of satisfaction with the confirmation of the ex post expectations about the products or services. The factors of attraction of online game design, trust, perceived risk, and social motives were proposed to have associations with both satisfaction with and continuance...
Current human-robot-interaction research methods could benefit from an age-appropriate scale that measures children's attitudes towards robots. This paper presents the design process and evidence for the validity of the Children's Openness to Interacting with a Robot Scale (COIRS). We report findings from a pilot test on a diverse population of 172 U.S. students between the ages of 8–11. High average...
Generally speaking, the organizational citizenship behavior (OCB) of employees and the degree of organizational socialization play significant roles in job performance and employees' feelings. In this research, an empirical tracking study was conducted. First, two OCB dimensions were measured on campus. Second, four organizational socialization dimensions were measured in the workplace. Five months...
Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Questionnaire survey and statistical analysis method are used in this...
Customer psychological contract reflects their implicit demands in the transaction and has been an important basis of managing the customer relation. However, current model hasn't considered satisfactory variable of implicit demands. The paper analyzed the relationship between psychological contract and implicit demand as well as the relationship between the psychological contract satisfactory and...
Numeracy in healthcare domain is a measure of the ability of patients to understand and digest numerically presented information so as to make appropriate health decisions and understand the underlying risk factors. The existing methods of numeracy testing do not take confidence as a parameter in consideration for adaptive assessment. Numeracy assessment without confidence is prone to guess work....
Learning and academic achievement are attributable to the complex cognitive phenomenon of self-regulation. There was a need to study self-regulation, a popular research area in education, on engineering students learning Statics. However, there was no specific instrument to measure self-regulation in fundamental engineering courses like Statics. Therefore, a modified self-regulated learning (SRL)...
In this research, we investigate users' subjective sense of security, which we call An shin in Japanese. The research goal is to create a guideline of An shin in information security for users. In this paper, we report how the user security knowledge level could influence the factors of An shin for online shopping users. Traditional studies on security have been based on the assumption that users...
The Information Systems (IS) discipline has so far focused largely on Utilitarian aspects rather than the Hedonic. The reason might lie in the computing disciplines' origins in disciplines that emphasize hard science, efficiency, and utility [44]. Although there are "Hedonic Information Systems", they have been developed primarily for non-business use of computing such as those for entertainment,...
When dissatisfied, an employee has two discreet options: exit or voice [19]. While exit is defined as leaving the organization, voice represents an effort to gain correction of the dissatisfying situation. As managers, we want our valued IT professionals to communicate their dissatisfaction and give us an opportunity to correct the situation, rather than move directly to exit. To increase the likelihood...
The concept of brand passion has only been proposed for several years and related research has just begun. This research deepens previous brand passion research results and proposes and confirms the existence of brand passionate consumption. Through empirical research, this thesis aims to study the mechanism of brand passionate consumption in current Chinese market. By emphasizing the studying of...
Associative Learning Skills are those skills that learners possess in order to associate previously learned concepts with new knowledge. Understanding learners' Associative Learning Skills can create opportunities to enhance learning experience by adapting the content and other aspects of instruction to individual learners. This paper analyzes three tools from the literature to determine their suitability...
In accordance with information processing theory, the outside information influenced individual cognitive, and then affecting the individual evaluation and behavior. However, the academic circles have neglected the psychological reactions of consumers, this study build the conceptual model of relationship between corporate social responsibility and brand equity, consumers' emotional and rational cognition...
According to Construal Level Theory (CLT), an event such as the online purchase of a product is psychologically distant when online consumers are unable to touch and verify real products prior to purchase. Therefore, this article provides an empirical study on the psychological distance (temporal distance, social distance, spatial distance) among the major B2C online retailers in China by comparing...
The literature study indicates that the number of empirical studies on the relationship between work values and job performance of employees are very low, and the results are not complimentary. Although many scholars provide a considerable amount of research regarding the relationship between the work values of an employee and his job performance, few studies take the influence an enterprise environment...
This paper focuses on usage intention of the e-commerce based on ATM model. After empirical analysis, the following conclusions were made: Customer usage attitude has a significant positive impact on customer usage intension; customer perceived usefulness, perceived ease of use and perceived risk would significantly affect usage attitude. At the end, this paper proposes related suggestion about e-commerce.
Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function in online relationship marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. The objective of this research is to propose a relationship-building perspective...
Working memory is widely considered to be a necessary component of various cognitive operations. Many human cognitive abilities can be predicted by working memory capacity. However, it is still unclear whether it can predict the ability of evaluating emotional information. Here we investigated the relationship between working memory capacity and emotion evaluation using the measurement of event-related...
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