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W dzisiejszym świecie, w którym zjawisko złożoności i niejednoznaczności jest powszechne i na stałe wpisuje się w prawie każdy segment rynku, zachodzi potrzeba wypracowania technik umożliwiających skuteczne informowanie klientów na temat prowadzonej działalności oraz dostarczanych produktów i usług. Głównym celem artykułu było ustalenie roli wybranych czynników SEO w marketingu treści w e-commerce...
Today’s market has been subordinated to the information which, to a large extent, reaches us in an uncontrolled way at any time. Thus the article presents the key factors resulting from the forms of communication which influenced the creation of digital marketing, i.e. the resultant soft features derived from interpersonal interactions and the technological aspects which are the channels of communication,...
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