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According to the fact that consumer trust is widely perceived as an essential factor to the success of electronic commerce, we develop a model of consumer trust in e-commerce and use empirical research method to test it. After deep analyzing, we find that perceived size, propensity to trust, perceived privacy information protection, and perceived legal environment security are insignificantly related...
While reputation is proposed to enforce trust and solve security problems in multi-agent system, the trust and security problems of reputation itself, such as unfair rating and collusion, become important issues. This paper focuses on the reliability of rating in reputation based system, which is called rating reputation, distinguished from the normal sense of reputation, the reliability of business...
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