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Modern society need a lifelong learning, people need to continue to "recharge" to update their knowledge structure and the capability to keep up with the times. With fast pace of modern life and work pressure, it is difficult to have a full time to learn the knowledge, such as school learning, career training. Mobile learning offers the possibility to solve this problem, learners can be...
The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile...
In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories...
Mobile Web browsing services bring the full PC browsing experience to customer's mobile handsets which have been emerged. This study is to investigate the intention to use mobile Web browsing based on technology acceptance model (TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new...
Technology acceptance research has tended to focus on extrinsic motivation based on sole theoretical paradigm. Building upon and integrating the key findings of four closely related theoretical paradigms (the technology acceptance model, the theory of planned behavior, innovation diffusion theory, and the flow theory), we developed and test a more comprehensive and unified model in the context of...
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