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In this paper, we propose a promising multi-objective (MO) optimization model for partner selection in a market-oriented dynamic collaboration (DC) platform of cloud providers (CPs) to minimize the conflicts among providers that may happen when negotiating among providers. The model not only uses their individual information (INI) but also past collaborative relationship information (PRI) for partner...
The dasialemonpsila problem means the informational asymmetries resulted from the products quality uncertainty. It was suggested by the American economist George Akerlof (1970), who is one of Nobel Economics Prize laureates in 2001. The purpose of this paper is to analyze Internet consumer's behaviors under the cyber dasialemonpsila. This paper builds up e-consumer's behavior model that based on Akerlof's...
Consumer decision-making behaviors in the context of e-business attracted enormous researchers from different disciplines. Based on image theory and MMAU decision-making theory, we proposed a two- stage decision-making model of online consumer behavior. The model proposed that online decision-making process can be divided into two stages with the perspective of image theory. The model was tested by...
The use of the Internet and the wide-ranging computer networks have brought about enormous changes in trade and business. The speed, efficiency, the decrease of cost and the use of the passing opportunities are among the advantages which make the employment of the electronic trade inevitable. A thorough procedure of the electronic trade consists of marketing, negotiation, entering into an agreement,...
In this multimedia, multi-channel, multi-sensory digital age, the emergence and popularization of Internet has created the condition for the brands' entering from the real world to the virtual world. Along with the unceasing enhancement of Internet, brand virtual management will be more and more popular.
Book marketing is facing more and more serious problems towards satisfying both markets and readers' interests. This paper aims to clearly analyze the problems and also propose recommended solutions for that. The cognitive research model is established based on readers' cognitive psychology processes. Surveys and investigations were conducted to find out current situations and potential reasons. Finally,...
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