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This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.
The use of formal methods has long been advocated in the development of secure systems. Yet, methods for deriving design from requirements that guarantee retention of the intended security properties remain largely unrealized on a repeatable and consistent basis. We present the FADES (Formal Analysis and Design approach for Engineering Security) that integrates KAOS (Knowledge Acquisition in automated...
Lack of trust is likely to deter any purchase over the Internet, while the lack of interactivity is likely to deter online trust specially. This paper investigates the impact of interactivity on consumer trust in electronic commerce. A coherent and parsimonious trust model is proposed, which is integrating interactivity with perceived security control. Empirical results indicate that interactivity...
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