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With the rise of a series of We Media platforms like forum, Microblog, and We chat, humans' thinking ways, channels of receiving information as well as living habits have changed dramatically due to the influence of virtual society created by We Media. Therefore, traditional marketing model needs a radical change. Based on the basic marketing theory, this paper adopts content analysis for the first...
This article presents the results of an eye-tracking experiment concerning a part of “My Little Pony” cartoon. The aim of the research was to find out the ways of watching animated auditions for children by adults, and how those ways differ among men and women. The text includes the description of the research procedure and the results of the research in terms of the most important measurements and...
The aim of this work is to thematically classify the messages posted by the @GobiernodeChile and @Segegob Twitter accounts. The study was conducted in two distinct periods, but both characterized by having attracted media attention for being the last two cases of corruption in Chile. The first one is the Penta case, which allowed the irregular financing of election campaigns of politicians mainly...
Global and national events in recent years have shown that online social media can be a force for good (e.g., Arab Spring) and harm (e.g., the London riots). In both of these examples, social media played a key role in group formation and organization, and in the coordination of the group's subsequent collective actions (i.e., the move from rhetoric to action). Surprisingly, despite its clear importance,...
Using the ACM Multimedia 2012 panel on metadata as a jumping-off point, the authors investigate whether content can continue to play a dominant role in multimedia research in the age of social, local, and mobile media. In this article, they propose that the community now must face the challenge of characterizing the level of difficulty of multimedia problems to establish a better understanding of...
This paper examines the role of content analysis in media-rich online communities. We highlight changes in the multimedia generation and consumption process that has occurred the past decade, and discuss several new angles this has brought to multimedia analysis research. We first examine the content production, dissemination and consumption patterns in the recent social media studies literature....
We examine digital social media ecosystems such as blogs and mailing lists from the perspective of communities of practice. We observe behaviors of agents and specify prevalent patterns of collaborations in digital media ecosystem.We describe several techniques important in patterns specification such as social network analysis and content analysis. The conceptualization of our observations was done...
Recently, blogs boom with easy publishing tools to lager popularity on the internet. And with broad links, blogs become important information sources. Some enterprises even have chosen blogs as a channel for products/services promotion. Bloggers introduce news and goods to blog visitors and present related information. However, when receiving diversely framed information, people react differently...
A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. Thus personalization systems have become an important research area. This paper gives an overview of critical technologies both in the industry and academia for personalization of media and emphasizes on the state-of-art in content...
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