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The long history of the “Marlboro Country” and “Marlboro Man” advertising campaigns (1954-1989) represents the renewability of a certain image which was perfectly designed and meticulously thought out. This history constitutes a well-developed “syntagma” which consists of not one but many different, individual versions of a message. What is important is that the administrators and creators of these...
Współczesne cmentarze przesycone są estetyką o cechach kultury popularnej. Szczególnie znajduje tu zastosowanie kicz jako „sztuka pocieszająca”. Praktyki organizowania wyglądu i estetyzacji grobu zależą od dostępności materiałów i akcesoriów, zasobności, a także kompetencji kulturowych i estetycznych. Obecnie nagrobki w większości przypadków powstają w rękach rzemieślników i są wytworem masowym. Uzasadnione...
The article constitutes a polemic with two critical books containing a proposition of a different, extra-institutional conception of literary narration. Joanna Mueller’s publication entitled Stratygrafie constitutes an attempt to create a comprehensive mythology of the world, one whose genome would be made up of poetry. According to the principle which unifies various experiences, a poetic work would...
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