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When female viewers make upward social comparisons to the appearance of women in thin-ideal media images, the typical results are decreases in self-evaluations of appearance and increases in negative mood. Here we investigated whether such comparisons are efficient mental processes, requiring few cognitive resources, or if they are more cognitively effortful. If social comparisons to media images...
Little research has investigated males’ reactions to non-objectified media images of women, including those that depict women in instrumental activities like playing a sport. Using a survey methodology, this study examined U.S. adolescent boys’ open-ended responses to images of performance athletes, sexualized athletes, and sexualized models. Participants were 104 adolescent boys from California (ages...
Objectification theory (Fredrickson and Roberts, Psychology of Women Quarterly, 21, 173–206, 1997) contends that experiences of sexual objectification socialize women to engage in self-objectification. The present study used an experimental design to examine the effects of media images on self-objectification. A total of 90 Australian undergraduate women aged 18 to 35 were randomly allocated to view...
This study involved a sample of 81 European American women viewing either appearance-related or non-appearance-related magazine advertisements. Participants completed measures of demographics and objectified body consciousness prior to viewing these images and a measure of body dissatisfaction prior to and after viewing the images. Body dissatisfaction scores worsened after viewing images of women...
There are data that show that women are objectified in the media, that girls and women experience a high rate of body dissatisfaction and eating problems, and that exposure to objectified media images of women is related to the experience of self-objectification and body shame among women. Media images of women promote a thin, sexy ideal. The objectification of men in the media has increased, perhaps...
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