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As a new media mobile phone's advantage has been recognized widely. After entering the 3G era, user acceptance will replace technology become the restriction of short message service (SMS) advertising development, this study proposed a research model based on technology acceptance model (TAM) and extended it, in order to analyze factors which influence consumer willingness to accept SMS advertising...
Due to the development and maturity of mobile devices and wireless network techniques, mobile devices have become the most personal medium available, and have led to new marketing applications and activities. Mobile advertising is considered as the most potential business field of the future. This study investigated the presentation effects of mobile advertising upon texts, images, and films by experimentation,...
From the development status quo of Chinese mobile phone advertisement, this article discusses the development of the SMS (short message service) advertisement, MMS (multimedia message service) advertisement, and the WAP (wireless application protocol) platform. Then, the author analyzes the current problems of the mobile phone advertisement. In these instances, the article makes some countermeasures...
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