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Location Based Services in the world of mobile devices has been used widely in all sectors and in various applications. It allows one to track the location, track services and also perfom other location based operations. Although it's uses are very significant, the information related to location has opened up opportunities for adversary to misuse the mobile clients. This paper addresses one such...
Web search providers have developed a highly successful business model, which has rendered them amongst some of the most profitable companies operating on the internet. Many observers regard mobile search as the next new big market. In contrast to search on PCs, however, the provision of search on mobiles is still in its infancy. In order to shed light on the real prospects of mobile search we performed...
The efficiency of marketing campaigns is a precondition for business success. This paper discusses how Bluetooth technology transfers the content of advertisement and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to...
With the popularization of mobile devices and the rapidly development of LBS, users concern on privacy aroused by services depending on personal location information needed. To strengthen the current research in LBS, combine time management theory and rational choice theory, this paper aims to explore the effect of situational antecedent factors-perceived emergency and perceived essentiality on perceived...
The combined use of the Internet and mobile technologies is leading to major changes in how individuals communicate, conduct business transactions and access resources and services. In such a scenario, digital identity management (DIM) technology is fundamental for enabling transactions and interactions across the Internet. In this demo, we demonstrate VeryIDX, a system for the privacy-preserving...
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