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In this paper, we propose P3-coupon, a Prompt and Privacy-preserving electronic coupon distribution system based on a Probabilistic one-ownership forwarding algorithm. In this algorithm, only one hop of forwarder (coupon owner) information instead of the complete forwarder list is recorded to keep the coupon short and privacy-preserving. Such information is updated probabilistically following two...
The efficiency of marketing campaigns is a precondition for business success. This paper discusses how Bluetooth technology transfers the content of advertisement and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to...
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