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As the consumer is becoming digital - i.e. he has personal mobile and always internet-connected devices allowing him to create a digital footprint anytime, anywhere - new opportunities arise for the “classic” broadcast industry to set up and maintain a direct relationship with their TV-viewers and radio-listeners. Until recently, a broadcaster had a one way connection with its customers, namely from...
Advertisers are now enjoying the next stage of marketing where the mobile medium plays a significant role as a means of commercial communications. The effectiveness of this new channel can be witnessed through the rise in popularity of mobile advertising. The underlying reasons for this phenomenon could be the rapid proliferation of mobile platforms and the unique characteristics inherent in the mobile...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.