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The dispute between Wahaha and Danone is a high‐profile case. This chapter discusses a local Chinese enterprise that might not be well known outside China, but proves to be a fierce competitor to MNCs in China's detergent market. P&G entered the China market in 1988 and began to gain profit in 1991. Its sales have been growing at an average annual rate of 50%. By the end of 2003—the 15th year...
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