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Based on discussing collaborative management of supply chain enterprises, this paper broke through the inequality between responsibility and benefits distribution in the traditional supply chain enterprises, and established a new model of benefits distribution about collaborative supply chain enterprises, which is based on Nash equilibrium and Game Theory. In this new model, many factors such as the...
In order to obtain the optimal profit allocation strategy among the cooperation enterprises in supply chain, consisting of one supplier and two distributors, Nash negotiation model considering investment weght is developed. Fristly, some advantages and disadvantages of Nash negotiation model in profit allocation of supply chain are discussed. Then, it is proposed to improve the model through the investment...
It is well known that retailers can often increase product sales by offering a price discount or allocating more shelf or display space. The retailer's shelf-space and pricing decisions affect not only the retailer's profitability but also the manufacturer's profitability. This research studies how a manufacturer can use revenue sharing contracts to influence the retailer's shelf-space and pricing...
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